Money Matters – Manage it Well

Why a bookkeeper or accountant is essential to the health of your chapter.

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Advanced SEO – Name it Right, and they will Read

The third of three lessons in Advanced SEO, focusing on title development and the use of meta-data for keyword searches.

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How to Help Your Local Chapters Increase Membership in 3 Easy Steps

In association marketing, accurate tracking, information gathering, and analysis are key to validating the efforts a chapter makes to gain new members. It’s crucial to recognize the lifetime value of one new member.

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How to Assess the Health of Local Chapters

The ability of local chapters to meet the needs of their members and grow their industry depends on many factors.

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Are you ready for the GDPR?

The EU is making changes to their data protection rules, and these changes will affect some US or Canadian-based organizations.

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Advanced SEO – The 80/20 Rule for Success

The second of three lessons in Advanced SEO. This one focusing on adhering to the 80/20 rule of marketing.

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4 Negative Impacts Smart Phones Have on Your Meetings

How to Avoid the Member Check-out

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Finding the Balance Between Content and Connections

Why networking is so important to your chapter’s success and how to find balance.

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Four Reasons Why Chapters Fail

The first thing to keep in mind when analyzing the success of the local chapters of your association is that they are run by volunteers. There is a delicate balance between providing motivational goals and overtaxing volunteers.

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Momentous Meetings to Kickstart Your Chapter

12 ideas for monthly meeting topics aimed at engagement & enjoyment for your chapter.

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